Price and Lead Time Decisions in a Dual-Channel Supply Chain with Traditional and Online Sales Channels Considering Centralized and Decentralized Conditions and Transportation Modes
نویسندگان
چکیده
با رشد سریع فناوری اطلاعات، تولیدکنندگان که در گذشته فقط بهصورت سنتی و از طریق خردهفروشان محصولات خود را عرضه میکردند، میتوانند مستقیم آنلاین نیز کنند. این پژوهش، یک زنجیره تأمین دوکاناله شامل تولیدکننده خردهفروش نظر گرفته است آن میتواند دو کانال به فروش برساند. فرض میشود محصول روش حمل درنتیجه زمان تحویل متفاوت میکند قاعدتاً روی تقاضای یکدیگر تأثیر میگذارد. موردنظر ابتدا حالت غیرمتمرکز رهبری استفاده رویکرد استکلبرگ مدلسازی شده متغیرهای تصمیم کلیدی قیمت کانالهای زمانهای تعیین میشود؛ سپس میشود تصمیمات بهطور یکپارچه متمرکز اتخاذ آنچه موجب نوآوری منحصربهفرد شدن پژوهش میشود، وجود رقابت بین آنها همچنین است. مثالهای عددی ارائهشده نشان میدهد یکپارچگی هماهنگی نفع تمام اعضای میزان زیادی سود کل افزایش میدهد.
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ژورنال
عنوان ژورنال: ???????? ?????? ?????
سال: 2022
ISSN: ['2251-6069', '2645-4157']
DOI: https://doi.org/10.52547/jimp.12.135